Make Kindness Cool in Your Organization: Strategies to Make People WANT to Come in to Work with Jordan Birnbaum (Episode #113)

Dr. Lynn Hellerstein of Vision Beyond Sight speaks with Jordan Birnbaum, industrial/organizational psychologist, applied behavioral scientist, global consultant and author of the popular blog, “The Uncertainty Principal” on Psychology Today, to talk about his inspiring work in changing organizational culture. How can you make your employees want to come in to work – not just need – and get the very best from your team? Start by embracing pro-human approaches and initiatives based on positive psychology – or in short, be nice and make kindness cool!

In this show, Jordan invites you to check out different strategies to improve organizational culture. Learn about the Self-Determination Theory of providing three fundamental needs for your employees: autonomy, mastery, connection. Ponder on redesigning HR to serve the people, and separating leadership of work and leadership of people. The corporate world has transitioned from community to money, and it’s time to bring the focus back to taking care of the people that ultimately results to even better profits and productivity.

🔊 Click here and tune in to the show now to explore:

• What is an industrial/organizational psychologist?
• Everyone is an expert in applied behavioral science
• Framing, and psychological reactants vs. the truth campaign
• How telling people to stop makes them do it more
• Organizational culture – making employees want to come in to work, not just need
• Embracing pro-human approaches and initiatives based on positive psychology
• Make kindness cool
• Neglect of mental health and transition from community to money
• Strategies to improve organizational culture
• Self-Determination Theory – three fundamental human needs: autonomy, mastery, connection
• Redesign HR to serve the employees, not the organization
• Separating the leadership of work and leadership of people
• Jordan’s cool experience with hosting the Simpsons party in The Vanguard
• Positional power and referent power
• Jordan’s new article on ageism on Psychology Today and how to reach him

About Jordan Birnbaum:

Jordan Birnbaum became a recognized leader in the field of applied behavioral science in 2017, when Compass, the leadership development product that he conceptualized and developed for ADP Ventures, won HR Tech’s Product of the Year.

Across hundreds of companies, thousands of leaders, and tens of thousands of employees, quarterly survey participation rates never dipped below 90%, 70% of coaching emails were either read or skimmed, and leader scores, as measured by their teams, improved on average 10%.

Jordan is currently Managing Director of Jordan Birnbaum Consulting, LLC, which uses applied behavioral science to drive learning and development for leaders, sales and marketing and product. JBC also provides behavioral audits on marketing collateral, consistently yielding double digit improvements. Clients include ADP, Alvaria, HGAN, Virta Health and Fertu.

Previously, Jordan was COO of BEESY, a behavioral-science-based market research firm, growing and onboarding a 50% increase in personnel growth.

Prior to ADP, Jordan was the owner/operator of The Vanguard in Los Angeles, a 2000+ capacity music and entertainment venue in Los Angeles. Clients included Disney, Dreamworks, Paramount, as well as the world premiere and first ever run of Rock of Ages. The Vanguard was voted the #4 music venue in the US by DJ Magazine in 2008.

Prior to Vanguard, Jordan was a founding employee and Senior Vice President of Juno Online Services, overseeing sales and business development. He managed more than forty people to an annual run rate of $44 million, at the time one of the highest in the industry. This led to a successful IPO and six consecutive quarters of beating analyst estimates before leaving to start Vanguard.

Jordan has an MA in Industrial / Organizational Psychology from NYU and a BS in Policy Analysis from Cornell University. He is the author of the popular blog, “The Uncertainty Principal” for Psychology Today.

Connect with Jordan Birnbaum:

Facebook | Twitter | LinkedIn

Check out Jordan’s blog “The Uncertainty Principal” on Psychology Today here or connect with him on LinkedIn!

“My favorite leadership theory, the most powerful and impactful leadership and motivation theory is called Self-Determination Theory. There are three fundamental human needs that when met, make people start coming to work because they want to be there because work makes them feel so good. Those three needs are: autonomy, mastery and connection.” – Jordan Birnbaum

🔊 Click here to play this show now!

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Dr. Lynn Hellerstein, Developmental Optometrist, co-owner of Hellerstein & Brenner Vision Center, P.C., award-winning author and international speaker, holds powerful and inspiring conversations with her guests in the areas of health, wellness, education, sports and psychology. They share their inspirational stories of healing and transformation through their vision expansion. Vision Beyond Sight Podcast will help you see with clarity, gain courage and confidence. Welcome to Vision Beyond Sight!

Dr. Lynn’s books are available at Amazon.com and www.lynnhellerstein.com/shop.

Dr. Lynn is available for speaking engagements and consulting. For more information, visit www.lynnhellerstein.com.

To learn more about vision therapy or to find a doctor providing vision therapy in your area, visit: COVD.org.

To learn more about vision and the impact in concussion/brain injury, visit: Neuro-Optometric Rehabilitation Association.

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